EFEKTIFITAS UU NO. 15 TAHUN 2001 TENTANG MEREK SEBAGAI UPAYA PERLINDUNGAN HAK MEREK DI TOKO DUTA IRAMA KOTA PAREPARE

Alfiandi (217360035), The Effectiveness of Law No. 15 of 2001 on Trademarks
as an Effort to Protect Trademark Rights at Duta Irama Store in Parepare City.
This research aims to describe the effectiveness of Law No. 15 of 2001 on
trademarks as an effort to protect trademarks at Duta Irama Store in Parepare City
and to describe the efforts to protect trademarks at Duta Irama Store in Parepare
City. The research was conducted in Parepare City with informants from the
Department of Trade and the manager of Duta Irama Store in Parepare City. The
methodology used is normative-empirical, with data analysis using descriptive
qualitative analysis. The results of this study show that the effectiveness of Law
No. 15 of 2001 on trademarks as an effort to protect trademarks at Duta Irama
Store in Parepare City has been well implemented through the process of
trademark registration and the protection of commercialized trademarks in
accordance with applicable regulations. It has also followed all the basic
principles of trademark protection as stipulated in Law No. 20 of 2016. The
efforts to protect trademarks at Duta Irama Store in Parepare City have
implemented various strategic steps to protect their trademarks from potential
violations and to safeguard the use of trademarks in commercial sales through
trademark registration efforts, market monitoring, trademark rights verification,
and collaboration with the Department of Trade to prevent the sale of goods with
trademarks that do not comply with the provisions of Law No. 20 of 2016.