Balancing the Scales: The Role of Work-Life Balance and Balancing the Scales: The Role of Work-Life Balance and Technological Support in Enhancing Gig Worker Productivity in Technological Support in Enhancing Gig Worker Productivityin Indonesia

PARMAN, PARMAN and Uliah Shafar, Muhammad and . Aminartha Putri, Deasy Soraya A. (2025) Balancing the Scales: The Role of Work-Life Balance and Balancing the Scales: The Role of Work-Life Balance and Technological Support in Enhancing Gig Worker Productivity in Technological Support in Enhancing Gig Worker Productivityin Indonesia. the south east asian journal of management, 19 (1): 4. pp. 72-99. ISSN 1978-1989

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Abstract

Research Aims: This study examined the impact of work-life balance (WLB) initiatives on gig
worker productivity, focusing on the mediating role of job satisfaction and the moderating
effects of gig work characteristics and technological support.
Design/Methodology/Approach: PLS-SEM was used in this study to analyse survey data
collected from a sample of 400 gig workers engaged in various platforms, including Gojek,
Grab, Shopee, and Freelancer.com. The survey instrument comprised structured questions
designed to measure key constructs, namely WLB initiatives, technological support, job
satisfaction, and employee productivity.
Research Findings: WLB initiatives significantly positively impacted employee productivity,
with job satisfaction functioning as a key mediating factor in this relationship. Moreover, the
effectiveness of WLB initiatives was further amplified under conditions of low work intensity,
stable gig roles, and robust technological support.
Theoretical Contribution/Originality: By applying the Job Demands-Resources (JD-R)
model to the gig economy, this study highlighted the critical role of tailored interventions,
specifically the integration of technological tools and effective workload management, in
enhancing both productivity and job satisfaction among gig workers.
Managerial Implication in the South East Asian Context: The findings underscored the
necessity for culturally responsive WLB initiatives and enhanced technological support to
address persistent challenges, including job insecurity and inconsistent workloads, within
Southeast Asia’s evolving labour market.
Research Limitation & Implications: The cross-sectional design of this study limited the
ability to draw causal inferences, and the findings may not be fully generalisable beyond the
Indonesian context. Future research should employ longitudinal designs and examine diverse
cultural settings to refine and validate strategies aimed at promoting sustainable productivity
and well-being among gig workers.

Item Type: Article
Uncontrolled Keywords: Work-Life Balance, Gig Economy, Job Satisfaction, Productivity, Technological Support
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Fakultas Teknik > Teknik Sipil
Depositing User: parman parman
Date Deposited: 03 Jul 2025 02:52
Last Modified: 03 Jul 2025 02:52
URI: https://repository.umpar.ac.id/id/eprint/2187

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