THE SWOT STRATEGY FOR DAIRY FARMING AGRIBUSINESS IN WEST BANDUNG

Livestock Production has a strategic role in supporting food security and economic development in Indonesia. West Bandung Regency is one of the interesting locations to study in the
context of developing an agribusiness system. Despite its great potential, there are challenges in livestock development, such as limited market access, the lack of distribution networks, lack of knowledge about market needs and preferences, and the lack of supporting infrastructure and climate change. This study aims to determine the sub-district area that can be used as the basis for the development strategy of the dairy farming agribusiness system with specific contributions to the development of productivity, product diversification, farmer skills, and the development of supporting infrastructure. The forms of research used are quantitative and qualitative, which complement eachother in a mixed approach to collect extensive data on the research results, conduct interviews to explore specific findings, and validate the findings in the context of a deeper understanding of the data found. The sample used was 10 farmers using a purposive sampling technique. Data was collected from May to July 2024. The data collected is analyzed and, if necessary, validated with
participants to ensure its accuracy and relevance. Data collection techniques include LQ analysis, EFE and IFE analysis, and SWOT analysis to produce concrete strategic solutions. The instruments used in this study are an interview, observation, and questionnaire system to facilitate data processing. The results showed that the total score of the weight of internal and external factors was located in the position of quadrant I (2,464; 2,696). If the position of the quadrant is in quadrant 1, the strategy is an aggressive growth strategy. This is very advantageous because it has strengths and opportunities.