The Development of Buntu Kunik Airport for Toraja Tourism

Abstract: The development of Buntu Kunik airport in Tana Toraja Regency, South Sulawesi - Indonesia, is expected to further facilitate access to destinations that can advance the tourism sector in the area. The purpose of the study was to analyze the real impact of airport development on the tourism industry and to determine the effect of existing facility support on the tourism industry. This study uses a quantitative method based on a survey of 200 respondents, analyzed using the importance performance analysis method, customer satisfaction index and servqual analysis. The results of the importance performance analysis with a level of suitability of interests to performance of 92.57%, the customer satisfaction index value obtained a value of 88.56%. In the servqual analysis, the largest gap value was -6.86, which shows that the use of airport transportation facilities still has shortcomings, namely the use of travel transportation is still unsafe and the time schedule to the object of tourist locations is still changing and needs improvement.
Keywords: Airport, Importance Performance Analysis, Customer Satisfaction Index, Servqual Analysis.